Featuring: Travis Scott, Vini Jr., Chucky Lozano, Young Miko

Nike launched Toma El Juego — a youth-led street soccer movement celebrating creativity, freedom, and community. For the LA kickoff, Friendly Filmworks captured the energy of the game and the culture surrounding it through bold, high-impact visuals.

From the streets to the spotlight, our team shot photo and video content featuring Travis Scott, Vini Jr., Chucky Lozano, and Young Miko, blending sport, music, and street style into one unforgettable story.

The result? Dynamic, authentic content that powered Nike’s launch across social and digital platforms — igniting the spirit of Toma El Juego and inspiring a new generation to play their way.