A campaign that celebrates Los Angeles — its energy, its community, and the fans who keep it moving.

When LAFC and LA Metro joined forces to make game days smoother and greener, Friendly brought their story to life — turning a city partnership into a cultural moment.

We created a cinematic series of short films and social spots showing real fans on the move — from train rides to the roar of BMO Stadium.
The video features LAFC’s most beloved figures — Soccerhead, Ollie, and Jason the Falconer — embodying the passion and pride that define the city.

Each moment captured the heartbeat of LA: the 3252, music, pride, and black & gold energy everywhere.