A global content campaign bringing Gibson’s rock icons to life — from stage to screen.

When Gibson called, we turned up the volume. Friendly Entertainment produced a high-energy campaign of commercials, short films, and music videos spotlighting five rock icons — Gene Simmons (Kiss), Kirk Hammett (Metallica), Noel Gallagher (Oasis), Sergio Vallín (Mana), and Serj Tankian (System of a Down).

Each piece celebrates Gibson’s legacy while connecting the brand to modern audiences through cinematic storytelling, bold visuals, and a social-first release strategy.